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Oli Reynoldson

Startup Operator | Systems Builder | Sports Fan

I thrive in early-stage chaos, laying the operational foundations that help startups scale. From launching rider operations at Deliveroo to building solar installation pipelines at Sunsave, I bring structure where it’s needed most, typically from pre-Series A onwards.


TLDR

Ten years of operations leadership in high-growth tech startups like Deliveroo, Buymie, and Sunsave, where I’ve built scalable processes from the ground up. I specialise in leveraging AI-native tools, workflow automation, and building systems to help lean teams move faster with fewer resources. A former Division 1 walk-on athlete and proud San Diego State Aztec.


EXPERIENCE

GRid Sustain Solutions

Fractional Operations & Product Manager

March 2025 - Sept 2025 (Contract)

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  • Developed a dynamic cashflow model for commercial solar and battery projects, enabling clients to customise financial inputs and evaluate project feasibility with greater confidence.

  • Designed and wireframed a clickable MVP for the Energy-i platform using Figma, Lovable, and UX Pilot, supporting early stakeholder engagement and feature validation.

  • See projects for Energy-i demo.

HIBERNIA VENTURE LABS

Operations Lead

June 2024 - March 2025 (Contract)

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  • Designed and implemented a new sales pipeline in HubSpot to streamline lead and deal management, promoting standardization, efficiency, and data-driven decision-making.

  • Introduced a time tracking system for enhanced client cost and employee time visibility, expanding reporting capabilities with Power BI for tailored company reports.

  • Took on project management and product development tasks for FundLifeAI, working closely with the CEO and developers to define features and requirements for the MVP.

Freenow

Senior Operations Manager

August 2023 - May 2024 (Redundancy)

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  • Led the On Car Advertising (OCA) Program to a 167% increase in new branded cars year on year in Q4 2023.

  • Oversaw an annual €500k budget for OCA in 2024 and developed the 2024 strategy for the Irish market to increase the market share of branded vehicles by 40%, whilst reducing the cost per vehicle 20%.

  • Launched a new Hotel Taxi Fleet based on an analysis of cancelled trips from hospitality venues, reducing cancellation rate by 54% and improving completion rate 19% YoY.

Sunsave

Senior Operations Manager

September 2022 - August 2023 (Redundancy)

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  • Developed the initial installation pipeline from contract signing to installation & handover. Mapping the process in Miro and implementing in HubSpot. Enabling Sunsave to scale from making 1 sale in their first month to 15 per month by the third month in the job.

  • Led the research, pitch, and creation of a solar installer portal in Airtable, facilitating bidirectional sharing of information with external vendors. The portal accurately recorded timestamps, ensuring transparency for SLA's, reducing the time to obtain installation dates by 60% (15 days).

Buymie

General Manager

March 2019 - August 2022

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  • Led a team of 4 associates and 6 representatives responsible for managing all aspects of local operations covering network performance, shopper supply and community.

  • Developed process to manage schedules and negotiated change's to the software used to ensure the language displayed was applicable to gig economy.

  • Implemented new onboarding tooling increasing onboarding capacity and conversion. Implementation of the new tooling allowed for more reliable data; Conversion, Velocity, Cost per activated shopper to support future forecasting.

  • Project managed implementation of till-Less checkout integration working alongside local and international teams from Lidl resulting in time savings of 2 minutes per order in beta testing.

  • Developed proposal and hired manager for building a new support team in Armenia to reduce the cost of service by 72% per year 72K per year.

deliveroo

Multiple Roles

March 2015 - August 2019

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Area Supply Manager

February 2018 - March 2019

  • Managed a team of 8 remote full-time representatives who lead the onboarding process for new riders across 20 market's in the South East.

  • Led team to onboard record number of new riders in H2 2018 1161 riders in Q3,1503 riders in Q4 .

  • Led roll out of a new UK wide team of 6 Rider Engagement Associates and 45 Operation's representatives.

Operation's Manager

March 2015 - February 2018

  • Directing operations for 32 markets managing a team of 6 operations associates overseeing rider fleet in excess of 1200.

  • Lead initial presentations for the company trial of new delivery fee payment model to 180 riders managing the transition period in the designated market and providing feedback to project managers, providing blueprint for future rollouts.

Operation's Manager

March 2015 - September 2015

  • Launched operations of 4 new market's in Summer of 2015, contracting rider fleet for launch and setting up the infrastructure to sustain early growth.


Toolbox

Services

  • Analysis

  • Presenting

  • Modelling

  • Reporting

  • Project Management

  • No Code

  • Automation

  • AI Tooling

  • Pitching

Tools

  • Airtable

  • Google Sheets / Excel

  • Zapier / Make

  • Hubspot

  • Tableau / Power BI

  • Basic SQL / DAX

  • Lovable

  • Clay

  • Causal


Projects

A selection of ventures I’ve built, led, or supported, from early validation through to MVP launch.

Energy-i | Your Digital Energy Advisor

in progress

An AI-powered energy intelligence platform designed to help hospitality venues track and reduce electricity usage. I developed the product from scratch, mapping user flows, building the full UI in UX Pilot, and creating a clickable prototype in Lovable to serve as a live demo for customer discovery and stakeholder engagement. The demo has been used in early sales calls and to validate key features ahead of backend implementation.

  • Product Management

  • MVP Development

  • UK Pilot

  • Lovable

Energy-i Demo

Genie | Solar Energy Without Sales Teams

In Progress

Testing a new solar concept through the creation of a landing page in Framer and developing an MVP platform using Lovable. Filling the role as a product manager working with a UX/UI designer to develop an MVP in Figma and building out the MVP using Lovable. Goal is to automate the design process for residential solar and remove the need for sales teams.

  • Product Management

  • MVP Development

  • Framer

  • Lovable


Lets Talk

Get in touch for a chat to see how I can help tackle your most pressing operational challenges or see where I can facilitate connections.